Since 1982, the Ball Group has been focused on helping marketers identify new growth opportunities that will drive sustainable dominance. To accomplish that we provide both forward-looking research and strategic innovation facilitation. We have helped organizations ranging in size from the Fortune 100 to medium-sized regional companies create dramatic new growth, even when no growth had been experienced in more than a decade.
Our predictive model for creating and assessing successful new strategic approaches looks beyond simple customer, distributor, salesperson, or marketplace responses to ideas or products. It has proven itself capable of uncovering unstated, unmet needs at a level that reveals things customers may have never revealed to anyone else. The result is that you uniquely have the secrets to changing customer expectations to your favor in your category.
The Alpha Factor Project has been a key tool to help us find the best options for innovation as well as to understand what the most effective measurements are for tracking and managing changes that affect future growth. Based upon this research and intensive real-world testing with real companies, we have both the assessment and the tracking tools to drive new growth and to help you sustain it over time.