Our Proprietary Tool Box

Developed as a result of more than 15 years of study and hard lessons in real-world testing.

The following tools have been proven to be predictive and effective in creating new growth even for tired, mature products and brands. They have helped create entire new businesses. They were developed as a result of more than 15 years of study and hard lessons in real-world testing of the Alpha Factor model.

Categories of Our Tools

Market-wide Competitive Analysis & Opportunity Assessment

Early warning tracking (spot positive or negative trends long before final sales outcomes)

Finding and attracting more profitable customers

Brand values and your opportunities to strengthen or extend them

Your entire team can learn how to apply The Alpha Factor in a 90 minute webinar! Click here for a welcome message from Wes Ball, President & Founder of The Ball Group.

Purchase The Alpha Factor today.

Learn what we discovered through a 15-year research project into what really creates sustainable market dominance. What we discovered was the basis for creating billions of dollars in new growth for companies ranging in size from the Fortune 100 to mid-sized marketers.

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