In addition to traditional marketing research methodologies, such as Attitude and Usage, Customer Satisfaction, Focus Groups, and Conjoint Analysis, we have developed a set of proprietary research tools that have been proven to be predictive in creating new growth even for tired, mature products and brands.
They have turned around failing products, created new ones, and even helped create entire new businesses. They were developed as a result of more than 15 years of study and hard lessons in real-world testing of the Alpha Factor model.