Aligning Metrics with Alpha Growth Opportunities
Every business needs to make sure that what it is measuring and rewarding are the things that will truly drive sustainable growth. Our forward-looking research techniques provide you with the guidance and metrics to do exactly that. It is based upon identifying the Alpha Assets that will create dramatic growth for your company. Once you know what those are you can design incentive programs and performance metrics around those. The result is that what is being rewarded is what will drive the greatest growth for your company.
Whether it is incentives for sales reps, bonuses for managers, or simply metrics for tracking and improving corporate performance, the Alpha Factor model and the insights gained from using the Alpha tools gives you clear direction on what areas of innovation will create the greatest growth, what performance will drive the greatest loyalty, and what assets you currently have need to be protected in order to maintain and increase your influence in the marketplace.
One of the outcomes of Alpha assessment is an understanding of what Alpha assets you have (beyond the obvious tangible ones) that are creating influence for you in the marketplace. Alpha asset assessment also provides you with insights as to areas for innovation that, if addressed, will create even more Alpha Assets that will increase your profitability and your growth potential. Metrics are created that allow you to monitor those assets and to track growth in them that will increase your Alpha Factor.
Few companies think of innovation as part of corporate metrics, but it can and should be. Ongoing innovation is critical to sustainable growth, but it takes a clear vision of where to focus innovation and the types of innovation that will create the greatest influence for your product, brand, and company. Through Alpha assessment, you not only learn what areas of innovation will drive the most sustainable growth and influence for your company, but also what measurements will keep you abreast of changes in customer attitudes or needs that will drive future innovation.